Direct-to-consumer Genetic Testing Market Research Report from 2023 forecast to 2029, by Manufacturers, Regions, Type and Application

The global Direct-to-consumer Genetic Testing market size was valued at USD 1366.4 million in 2022 and is forecast to a readjusted size of USD 4375.4 million by 2029 with a CAGR of 18.1% during review period.

Direct-to-consumer (DTC) genetic testing is a type of genetic test that is accessible directly to the consumer without having to go through a health care professional. Usually, to obtain a genetic test, health care professionals (such as doctors) acquire their patient's permission and then order the desired test. DTC genetic tests, however, allow consumers to bypass this process and order DNA tests themselves.

Global direct-to-consumer genetic testing main players include 23andMe, MyHeritage, LabCorp, Myriad Genetics, Ancestry.com, etc., totally accounting for about 50% of the market. North America is the largest market, with a share over 60%. As for the types of products, it can be divided into diagnostic screening, preimplantation genetic diagnosis (PGD) and relationship testing. The most common product is relationship testing, with a share over 55%. In terms of applications, it is widely used in online and offline. Online is the largest application, holding a share over 68%.

This report is a detailed and comprehensive analysis for global Direct-to-consumer Genetic Testing market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.

Key Features:

Global Direct-to-consumer Genetic Testing market size and forecasts, in consumption value ($ Million), 2018-2029
Global Direct-to-consumer Genetic Testing market size and forecasts by region and country, in consumption value ($ Million), 2018-2029
Global Direct-to-consumer Genetic Testing market size and forecasts, by Type and by Application, in consumption value ($ Million), 2018-2029
Global Direct-to-consumer Genetic Testing market shares of main players, in revenue ($ Million), 2018-2023

The Primary Objectives in This Report Are:

To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Direct-to-consumer Genetic Testing
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace

This report profiles key players in the global Direct-to-consumer Genetic Testing market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include 23andMe, MyHeritage, LabCorp, Myriad Genetics and Ancestry.com, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

   23andMe
   MyHeritage
   LabCorp
   Myriad Genetics
   Ancestry.com
   Quest Diagnostics
   Gene By Gene
   DNA Diagnostics Center
   Invitae
   IntelliGenetics
   Ambry Genetics
   Living DNA
   EasyDNA
   Pathway Genomics
   Centrillion Technology
   Xcode
   Color Genomics
   Anglia DNA Services
   African Ancestry
   Canadian DNA Services
   DNA Family Check
   Alpha Biolaboratories
   Test Me DNA
   23 Mofang
   Genetic Health
   DNA Services of America
   Shuwen Health Sciences
   Mapmygenome
   Full Genomes

   Diagnostic Screening
   Preimplantation Genetic Diagnosis (PGD)
   Relationship Testing

   Online Direct-to-consumer Genetic Testing
   Offline Direct-to-consumer Genetic Testing

   North America (United States, Canada, and Mexico)
   Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
   Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
   South America (Brazil, Argentina and Rest of South America)
   Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

What are the strengths of the Direct-to-Consumer Genetic Testing Market in 2025?

The strengths lie in increasing consumer awareness about genetic health and wellness, ease of access to affordable testing, and the growing trend of personalized healthcare. With technological advancements, the market benefits from improved accuracy and a broader range of testing options.

What are the weaknesses of the market?

The weaknesses include concerns about the accuracy and reliability of results, limited understanding among consumers about interpreting genetic data, and the potential for privacy risks. There is also regulatory uncertainty surrounding the industry, which can hinder market growth.

What are the opportunities for the Direct-to-Consumer Genetic Testing Market?

Opportunities exist in expanding product offerings, such as testing for rare genetic conditions or more personalized health insights. Additionally, the integration of genetic testing with other healthcare services presents an opportunity for growth. Partnerships with healthcare providers or insurance companies could also drive demand.

What are the threats to the market?

The threats include potential regulatory changes that could limit the scope of testing, competition from traditional healthcare models that are more established, and the risk of public backlash due to concerns over privacy and data security. Additionally, the market may face skepticism from healthcare professionals who question the value of direct-to-consumer testing.

What are the political factors affecting the Direct-to-Consumer Genetic Testing Market?

Political factors include evolving regulations and government policies on healthcare, privacy laws, and genetic data protection. Changes in regulations regarding the approval of genetic testing kits and potential international trade restrictions could also impact the market's accessibility and growth.

How do economic factors influence the market?

Economic factors like disposable income, healthcare spending, and consumer willingness to invest in genetic testing drive the market. The growing trend of personalized healthcare and the decreasing cost of genetic tests make them more accessible to a wider population, positively impacting demand.

What social factors are affecting this market?

Social factors include increasing consumer interest in personalized medicine and wellness, as well as a growing awareness of genetic health risks. However, there may be resistance among certain demographics due to concerns about privacy, understanding of genetic data, and perceived invasiveness.

What technological factors are influencing the market?

Advancements in sequencing technology, data analytics, and artificial intelligence have significantly improved the accuracy, speed, and affordability of genetic testing. These technologies enable better insights, driving the demand for at-home testing kits and expanding the market’s potential.

How do environmental factors impact the Direct-to-Consumer Genetic Testing Market?

Environmental factors are less directly impactful but may include the sustainable sourcing of materials for testing kits and eco-friendly packaging. Additionally, public awareness around environmental sustainability could influence companies to adopt greener practices in the production and distribution of testing services.

What legal factors affect the market?

Legal factors involve data protection laws, such as GDPR, and the need for robust privacy measures when handling sensitive genetic data. The legal landscape surrounding the regulation of genetic tests, particularly the approval and monitoring of direct-to-consumer tests, will play a significant role in shaping the market.

Who are the suppliers in the Direct-to-Consumer Genetic Testing Market?

Suppliers include genetic testing companies, laboratories providing analysis services, manufacturers of testing kits, and technology providers that develop sequencing and data interpretation software. Additionally, suppliers may include logistics and packaging companies involved in delivering test kits to consumers.

What are the inputs in this market?

The inputs include genetic testing kits, laboratory equipment, raw materials for kit production, genetic databases, software for data analysis and interpretation, and personnel for customer support and technical assistance. Consumer data and advancements in genetic research also contribute as inputs to improve testing services.

What processes are involved in the Direct-to-Consumer Genetic Testing Market?

Processes involve the development and manufacturing of genetic testing kits, marketing and distribution of these kits, consumer registration and sample collection, laboratory analysis of genetic samples, data interpretation and reporting, and customer support for results interpretation and guidance.

What are the outputs in this market?

Outputs include personalized genetic test results, consumer health insights, wellness recommendations, and reports for genetic risk factors. The market also generates feedback from consumers, which helps in refining the product offerings and improving the accuracy and range of testing services.

Who are the customers in this market?

Customers include individuals seeking genetic information for health, wellness, ancestry, and disease risk assessment. The market also caters to health-conscious consumers, fitness enthusiasts, individuals with a family history of genetic disorders, and even healthcare providers looking for personalized testing options.

What is the threat of new entrants in the Direct-to-Consumer Genetic Testing Market?

The threat of new entrants is moderate. While the market offers significant growth opportunities, high initial investment in technology, laboratory infrastructure, and regulatory compliance can be barriers to entry. Established brands with strong trust and consumer loyalty pose a challenge to new players.

How intense is the bargaining power of suppliers in this market?

The bargaining power of suppliers is moderate. Key suppliers, such as those providing laboratory services and sequencing technology, hold some leverage. However, the increasing number of technology providers and manufacturers reduces dependency on any single supplier, giving companies more flexibility.

How intense is the bargaining power of buyers in this market?

The bargaining power of buyers is relatively high. Consumers have easy access to a variety of genetic testing services and can easily compare prices and offerings. The market’s competitive nature, combined with consumer awareness, forces companies to provide high-quality, affordable, and accurate services to retain customers.

What is the threat of substitute products or services?

The threat of substitutes is moderate. While genetic testing offers unique insights, alternatives like traditional healthcare consultations or general wellness tests could serve as substitutes. However, the specific value of genetic information in personalized health and ancestry continues to set direct-to-consumer testing apart.

How competitive is the Direct-to-Consumer Genetic Testing Market?

The market is highly competitive. Numerous players offer similar services, and innovation in test accuracy, additional features, and consumer engagement are key competitive factors. With low switching costs for consumers and increasing demand for genetic insights, competition is expected to intensify.

What are the key upstream suppliers in the Direct-to-Consumer Genetic Testing Market?

Key upstream suppliers include biotechnology companies that develop sequencing technology, laboratories that perform genetic analysis, and raw material suppliers for the production of testing kits. Additionally, technology providers for data processing and software development play a crucial role in the upstream supply chain.

What are the essential raw materials or inputs required?

Essential inputs include genetic testing reagents, laboratory equipment, raw materials for packaging and labeling kits, as well as software and algorithms for data interpretation. The development of high-quality genetic databases and research for continuous product improvement also represents a vital input.

What technologies are critical for upstream operations in this market?

Critical technologies include next-generation sequencing (NGS), artificial intelligence (AI) for data analysis, cloud computing for data storage and processing, and bioinformatics tools that interpret genetic data. These technologies are vital for enhancing the accuracy, efficiency, and scalability of genetic testing.

What are the challenges faced by upstream suppliers?

Challenges include maintaining the high accuracy of testing technologies, ensuring compliance with ever-evolving regulations regarding genetic data, and keeping up with rapid advancements in genetic research. Additionally, managing costs and supply chain disruptions for specialized materials is another hurdle.

How do upstream dynamics affect the Direct-to-Consumer Genetic Testing Market?

Upstream dynamics directly influence the quality, cost, and availability of genetic testing kits and services. Advances in upstream technology can lead to more accurate and cost-effective tests, while supply chain issues or rising material costs could affect pricing and availability for consumers.

What are the key players in the midstream segment of the Direct-to-Consumer Genetic Testing Market?

Key players in the midstream segment include genetic testing companies that manufacture and distribute test kits, genetic laboratories performing sample analysis, and software developers who create platforms for data analysis and results interpretation. They play a crucial role in bridging the upstream and downstream activities.

What are the key activities in the midstream process?

Key activities include the design, production, and packaging of genetic test kits, collecting samples from consumers, conducting laboratory analysis, interpreting genetic data, and generating consumer reports. The midstream process also involves quality control to ensure the accuracy and reliability of test results.

How do midstream players add value to the Direct-to-Consumer Genetic Testing Market?

Midstream players add value by providing consumers with reliable, accurate, and timely genetic insights. They ensure the seamless flow of samples from consumers to laboratories, interpret complex genetic data into understandable reports, and contribute to the development of user-friendly interfaces for customers to access results.

What challenges do midstream players face in this market?

Midstream players face challenges such as maintaining high accuracy and reliability in test results, managing regulatory compliance in multiple regions, ensuring the secure handling of sensitive genetic data, and keeping up with rapidly evolving technological advancements to stay competitive.

How do midstream activities influence the overall success of the market?

Midstream activities are critical to the success of the market as they directly impact the consumer experience. The quality of the testing service, the clarity of results, and the efficiency of sample processing are all influenced by midstream players. Any disruption in midstream operations could harm consumer trust and hinder market growth.

Who are the key players in the downstream segment of the Direct-to-Consumer Genetic Testing Market?

Key players in the downstream segment include marketing and distribution channels such as e-commerce platforms, retail stores, and healthcare professionals offering genetic testing services. Additionally, data analysts, customer support teams, and companies focusing on product education and after-sales services are important downstream players.

What are the primary activities in the downstream process?

Primary activities include the promotion and sale of genetic testing kits, consumer education on the use of genetic information, delivering test results to consumers, offering post-test support, and providing personalized health or wellness recommendations based on genetic findings. Follow-up services, such as counseling or additional testing, are also part of the downstream process.

How do downstream players add value to the Direct-to-Consumer Genetic Testing Market?

Downstream players add value by making genetic testing accessible and understandable to consumers, enhancing the overall customer experience. They ensure proper communication of test results, offer personalized recommendations, and build consumer trust through educational content and responsive support services. Effective distribution channels also expand the market reach.

What challenges do downstream players face?

Challenges for downstream players include educating consumers about the implications of their genetic results, ensuring privacy and security of sensitive data, managing consumer expectations, and handling the growing demand for personalized services. Additionally, competition from other providers and the need for continuous innovation in customer engagement are ongoing concerns.

How do downstream activities impact the success of the market?

Downstream activities directly influence consumer satisfaction, trust, and long-term market adoption. Efficient distribution, clear communication of results, and reliable customer support are essential to maintaining consumer loyalty and expanding market share. Poor downstream performance could lead to reduced customer retention and slower market growth.

Chapter 1, to describe Direct-to-consumer Genetic Testing product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Direct-to-consumer Genetic Testing, with revenue, gross margin and global market share of Direct-to-consumer Genetic Testing from 2018 to 2023.
Chapter 3, the Direct-to-consumer Genetic Testing competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Direct-to-consumer Genetic Testing market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Direct-to-consumer Genetic Testing.
Chapter 13, to describe Direct-to-consumer Genetic Testing research findings and conclusion.

1 Market Overview

   1.1 Product Overview and Scope of Direct-to-consumer Genetic Testing
   1.2 Market Estimation Caveats and Base Year
   1.3 Classification of Direct-to-consumer Genetic Testing by Type
       1.3.1 Overview: Global Direct-to-consumer Genetic Testing Market Size by Type: 2018 Versus 2022 Versus 2029
       1.3.2 Global Direct-to-consumer Genetic Testing Consumption Value Market Share by Type in 2022
       1.3.3 Diagnostic Screening
       1.3.4 Preimplantation Genetic Diagnosis (PGD)
       1.3.5 Relationship Testing
   1.4 Global Direct-to-consumer Genetic Testing Market by Application
       1.4.1 Overview: Global Direct-to-consumer Genetic Testing Market Size by Application: 2018 Versus 2022 Versus 2029
       1.4.2 Online Direct-to-consumer Genetic Testing
       1.4.3 Offline Direct-to-consumer Genetic Testing
   1.5 Global Direct-to-consumer Genetic Testing Market Size & Forecast
   1.6 Global Direct-to-consumer Genetic Testing Market Size and Forecast by Region
       1.6.1 Global Direct-to-consumer Genetic Testing Market Size by Region: 2018 VS 2022 VS 2029
       1.6.2 Global Direct-to-consumer Genetic Testing Market Size by Region, (2018-2029)
       1.6.3 North America Direct-to-consumer Genetic Testing Market Size and Prospect (2018-2029)
       1.6.4 Europe Direct-to-consumer Genetic Testing Market Size and Prospect (2018-2029)
       1.6.5 Asia-Pacific Direct-to-consumer Genetic Testing Market Size and Prospect (2018-2029)
       1.6.6 South America Direct-to-consumer Genetic Testing Market Size and Prospect (2018-2029)
       1.6.7 Middle East and Africa Direct-to-consumer Genetic Testing Market Size and Prospect (2018-2029)

2 Company Profiles

   2.1 23andMe
       2.1.1 23andMe Details
       2.1.2 23andMe Major Business
       2.1.3 23andMe Direct-to-consumer Genetic Testing Product and Solutions
       2.1.4 23andMe Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.1.5 23andMe Recent Developments and Future Plans
   2.2 MyHeritage
       2.2.1 MyHeritage Details
       2.2.2 MyHeritage Major Business
       2.2.3 MyHeritage Direct-to-consumer Genetic Testing Product and Solutions
       2.2.4 MyHeritage Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.2.5 MyHeritage Recent Developments and Future Plans
   2.3 LabCorp
       2.3.1 LabCorp Details
       2.3.2 LabCorp Major Business
       2.3.3 LabCorp Direct-to-consumer Genetic Testing Product and Solutions
       2.3.4 LabCorp Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.3.5 LabCorp Recent Developments and Future Plans
   2.4 Myriad Genetics
       2.4.1 Myriad Genetics Details
       2.4.2 Myriad Genetics Major Business
       2.4.3 Myriad Genetics Direct-to-consumer Genetic Testing Product and Solutions
       2.4.4 Myriad Genetics Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.4.5 Myriad Genetics Recent Developments and Future Plans
   2.5 Ancestry.com
       2.5.1 Ancestry.com Details
       2.5.2 Ancestry.com Major Business
       2.5.3 Ancestry.com Direct-to-consumer Genetic Testing Product and Solutions
       2.5.4 Ancestry.com Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.5.5 Ancestry.com Recent Developments and Future Plans
   2.6 Quest Diagnostics
       2.6.1 Quest Diagnostics Details
       2.6.2 Quest Diagnostics Major Business
       2.6.3 Quest Diagnostics Direct-to-consumer Genetic Testing Product and Solutions
       2.6.4 Quest Diagnostics Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.6.5 Quest Diagnostics Recent Developments and Future Plans
   2.7 Gene By Gene
       2.7.1 Gene By Gene Details
       2.7.2 Gene By Gene Major Business
       2.7.3 Gene By Gene Direct-to-consumer Genetic Testing Product and Solutions
       2.7.4 Gene By Gene Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.7.5 Gene By Gene Recent Developments and Future Plans
   2.8 DNA Diagnostics Center
       2.8.1 DNA Diagnostics Center Details
       2.8.2 DNA Diagnostics Center Major Business
       2.8.3 DNA Diagnostics Center Direct-to-consumer Genetic Testing Product and Solutions
       2.8.4 DNA Diagnostics Center Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.8.5 DNA Diagnostics Center Recent Developments and Future Plans
   2.9 Invitae
       2.9.1 Invitae Details
       2.9.2 Invitae Major Business
       2.9.3 Invitae Direct-to-consumer Genetic Testing Product and Solutions
       2.9.4 Invitae Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.9.5 Invitae Recent Developments and Future Plans
   2.10 IntelliGenetics 
       2.10.1 IntelliGenetics Details
       2.10.2 IntelliGenetics Major Business
       2.10.3 IntelliGenetics Direct-to-consumer Genetic Testing Product and Solutions
       2.10.4 IntelliGenetics Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.10.5 IntelliGenetics Recent Developments and Future Plans
   2.11 Ambry Genetics
       2.11.1 Ambry Genetics Details
       2.11.2 Ambry Genetics Major Business
       2.11.3 Ambry Genetics Direct-to-consumer Genetic Testing Product and Solutions
       2.11.4 Ambry Genetics Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.11.5 Ambry Genetics Recent Developments and Future Plans
   2.12 Living DNA
       2.12.1 Living DNA Details
       2.12.2 Living DNA Major Business
       2.12.3 Living DNA Direct-to-consumer Genetic Testing Product and Solutions
       2.12.4 Living DNA Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.12.5 Living DNA Recent Developments and Future Plans
   2.13 EasyDNA
       2.13.1 EasyDNA Details
       2.13.2 EasyDNA Major Business
       2.13.3 EasyDNA Direct-to-consumer Genetic Testing Product and Solutions
       2.13.4 EasyDNA Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.13.5 EasyDNA Recent Developments and Future Plans
   2.14 Pathway Genomics
       2.14.1 Pathway Genomics Details
       2.14.2 Pathway Genomics Major Business
       2.14.3 Pathway Genomics Direct-to-consumer Genetic Testing Product and Solutions
       2.14.4 Pathway Genomics Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.14.5 Pathway Genomics Recent Developments and Future Plans
   2.15 Centrillion Technology
       2.15.1 Centrillion Technology Details
       2.15.2 Centrillion Technology Major Business
       2.15.3 Centrillion Technology Direct-to-consumer Genetic Testing Product and Solutions
       2.15.4 Centrillion Technology Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.15.5 Centrillion Technology Recent Developments and Future Plans
   2.16 Xcode
       2.16.1 Xcode Details
       2.16.2 Xcode Major Business
       2.16.3 Xcode Direct-to-consumer Genetic Testing Product and Solutions
       2.16.4 Xcode Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.16.5 Xcode Recent Developments and Future Plans
   2.17 Color Genomics
       2.17.1 Color Genomics Details
       2.17.2 Color Genomics Major Business
       2.17.3 Color Genomics Direct-to-consumer Genetic Testing Product and Solutions
       2.17.4 Color Genomics Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.17.5 Color Genomics Recent Developments and Future Plans
   2.18 Anglia DNA Services
       2.18.1 Anglia DNA Services Details
       2.18.2 Anglia DNA Services Major Business
       2.18.3 Anglia DNA Services Direct-to-consumer Genetic Testing Product and Solutions
       2.18.4 Anglia DNA Services Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.18.5 Anglia DNA Services Recent Developments and Future Plans
   2.19 African Ancestry
       2.19.1 African Ancestry Details
       2.19.2 African Ancestry Major Business
       2.19.3 African Ancestry Direct-to-consumer Genetic Testing Product and Solutions
       2.19.4 African Ancestry Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.19.5 African Ancestry Recent Developments and Future Plans
   2.20 Canadian DNA Services
       2.20.1 Canadian DNA Services Details
       2.20.2 Canadian DNA Services Major Business
       2.20.3 Canadian DNA Services Direct-to-consumer Genetic Testing Product and Solutions
       2.20.4 Canadian DNA Services Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.20.5 Canadian DNA Services Recent Developments and Future Plans
   2.21 DNA Family Check
       2.21.1 DNA Family Check Details
       2.21.2 DNA Family Check Major Business
       2.21.3 DNA Family Check Direct-to-consumer Genetic Testing Product and Solutions
       2.21.4 DNA Family Check Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.21.5 DNA Family Check Recent Developments and Future Plans
   2.22 Alpha Biolaboratories
       2.22.1 Alpha Biolaboratories Details
       2.22.2 Alpha Biolaboratories Major Business
       2.22.3 Alpha Biolaboratories Direct-to-consumer Genetic Testing Product and Solutions
       2.22.4 Alpha Biolaboratories Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.22.5 Alpha Biolaboratories Recent Developments and Future Plans
   2.23 Test Me DNA
       2.23.1 Test Me DNA Details
       2.23.2 Test Me DNA Major Business
       2.23.3 Test Me DNA Direct-to-consumer Genetic Testing Product and Solutions
       2.23.4 Test Me DNA Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.23.5 Test Me DNA Recent Developments and Future Plans
   2.24 23 Mofang
       2.24.1 23 Mofang Details
       2.24.2 23 Mofang Major Business
       2.24.3 23 Mofang Direct-to-consumer Genetic Testing Product and Solutions
       2.24.4 23 Mofang Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.24.5 23 Mofang Recent Developments and Future Plans
   2.25 Genetic Health
       2.25.1 Genetic Health Details
       2.25.2 Genetic Health Major Business
       2.25.3 Genetic Health Direct-to-consumer Genetic Testing Product and Solutions
       2.25.4 Genetic Health Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.25.5 Genetic Health Recent Developments and Future Plans
   2.26 DNA Services of America
       2.26.1 DNA Services of America Details
       2.26.2 DNA Services of America Major Business
       2.26.3 DNA Services of America Direct-to-consumer Genetic Testing Product and Solutions
       2.26.4 DNA Services of America Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.26.5 DNA Services of America Recent Developments and Future Plans
   2.27 Shuwen Health Sciences
       2.27.1 Shuwen Health Sciences Details
       2.27.2 Shuwen Health Sciences Major Business
       2.27.3 Shuwen Health Sciences Direct-to-consumer Genetic Testing Product and Solutions
       2.27.4 Shuwen Health Sciences Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.27.5 Shuwen Health Sciences Recent Developments and Future Plans
   2.28 Mapmygenome
       2.28.1 Mapmygenome Details
       2.28.2 Mapmygenome Major Business
       2.28.3 Mapmygenome Direct-to-consumer Genetic Testing Product and Solutions
       2.28.4 Mapmygenome Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.28.5 Mapmygenome Recent Developments and Future Plans
   2.29 Full Genomes
       2.29.1 Full Genomes Details
       2.29.2 Full Genomes Major Business
       2.29.3 Full Genomes Direct-to-consumer Genetic Testing Product and Solutions
       2.29.4 Full Genomes Direct-to-consumer Genetic Testing Revenue, Gross Margin and Market Share (2018-2023)
       2.29.5 Full Genomes Recent Developments and Future Plans

3 Market Competition, by Players

   3.1 Global Direct-to-consumer Genetic Testing Revenue and Share by Players (2018-2023)
   3.2 Market Share Analysis (2022)
       3.2.1 Market Share of Direct-to-consumer Genetic Testing by Company Revenue
       3.2.2 Top 3 Direct-to-consumer Genetic Testing Players Market Share in 2022
       3.2.3 Top 6 Direct-to-consumer Genetic Testing Players Market Share in 2022
   3.3 Direct-to-consumer Genetic Testing Market: Overall Company Footprint Analysis
       3.3.1 Direct-to-consumer Genetic Testing Market: Region Footprint
       3.3.2 Direct-to-consumer Genetic Testing Market: Company Product Type Footprint
       3.3.3 Direct-to-consumer Genetic Testing Market: Company Product Application Footprint
   3.4 New Market Entrants and Barriers to Market Entry
   3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

   4.1 Global Direct-to-consumer Genetic Testing Consumption Value and Market Share by Type (2018-2023)
   4.2 Global Direct-to-consumer Genetic Testing Market Forecast by Type (2024-2029)

5 Market Size Segment by Application

   5.1 Global Direct-to-consumer Genetic Testing Consumption Value Market Share by Application (2018-2023)
   5.2 Global Direct-to-consumer Genetic Testing Market Forecast by Application (2024-2029)

6 North America

   6.1 North America Direct-to-consumer Genetic Testing Consumption Value by Type (2018-2029)
   6.2 North America Direct-to-consumer Genetic Testing Consumption Value by Application (2018-2029)
   6.3 North America Direct-to-consumer Genetic Testing Market Size by Country
       6.3.1 North America Direct-to-consumer Genetic Testing Consumption Value by Country (2018-2029)
       6.3.2 United States Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)
       6.3.3 Canada Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)
       6.3.4 Mexico Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)

7 Europe

   7.1 Europe Direct-to-consumer Genetic Testing Consumption Value by Type (2018-2029)
   7.2 Europe Direct-to-consumer Genetic Testing Consumption Value by Application (2018-2029)
   7.3 Europe Direct-to-consumer Genetic Testing Market Size by Country
       7.3.1 Europe Direct-to-consumer Genetic Testing Consumption Value by Country (2018-2029)
       7.3.2 Germany Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)
       7.3.3 France Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)
       7.3.4 United Kingdom Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)
       7.3.5 Russia Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)
       7.3.6 Italy Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)

8 Asia-Pacific

   8.1 Asia-Pacific Direct-to-consumer Genetic Testing Consumption Value by Type (2018-2029)
   8.2 Asia-Pacific Direct-to-consumer Genetic Testing Consumption Value by Application (2018-2029)
   8.3 Asia-Pacific Direct-to-consumer Genetic Testing Market Size by Region
       8.3.1 Asia-Pacific Direct-to-consumer Genetic Testing Consumption Value by Region (2018-2029)
       8.3.2 China Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)
       8.3.3 Japan Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)
       8.3.4 South Korea Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)
       8.3.5 India Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)
       8.3.6 Southeast Asia Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)
       8.3.7 Australia Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)

9 South America

   9.1 South America Direct-to-consumer Genetic Testing Consumption Value by Type (2018-2029)
   9.2 South America Direct-to-consumer Genetic Testing Consumption Value by Application (2018-2029)
   9.3 South America Direct-to-consumer Genetic Testing Market Size by Country
       9.3.1 South America Direct-to-consumer Genetic Testing Consumption Value by Country (2018-2029)
       9.3.2 Brazil Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)
       9.3.3 Argentina Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)

10 Middle East & Africa

   10.1 Middle East & Africa Direct-to-consumer Genetic Testing Consumption Value by Type (2018-2029)
   10.2 Middle East & Africa Direct-to-consumer Genetic Testing Consumption Value by Application (2018-2029)
   10.3 Middle East & Africa Direct-to-consumer Genetic Testing Market Size by Country
       10.3.1 Middle East & Africa Direct-to-consumer Genetic Testing Consumption Value by Country (2018-2029)
       10.3.2 Turkey Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)
       10.3.3 Saudi Arabia Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)
       10.3.4 UAE Direct-to-consumer Genetic Testing Market Size and Forecast (2018-2029)

11 Market Dynamics

   11.1 Direct-to-consumer Genetic Testing Market Drivers
   11.2 Direct-to-consumer Genetic Testing Market Restraints
   11.3 Direct-to-consumer Genetic Testing Trends Analysis
   11.4 Porters Five Forces Analysis
       11.4.1 Threat of New Entrants
       11.4.2 Bargaining Power of Suppliers
       11.4.3 Bargaining Power of Buyers
       11.4.4 Threat of Substitutes
       11.4.5 Competitive Rivalry
   11.5 Influence of COVID-19 and Russia-Ukraine War
       11.5.1 Influence of COVID-19
       11.5.2 Influence of Russia-Ukraine War

12 Industry Chain Analysis

   12.1 Direct-to-consumer Genetic Testing Industry Chain
   12.2 Direct-to-consumer Genetic Testing Upstream Analysis
   12.3 Direct-to-consumer Genetic Testing Midstream Analysis
   12.4 Direct-to-consumer Genetic Testing Downstream Analysis

13 Research Findings and Conclusion

14 Appendix

   14.1 Methodology
   14.2 Research Process and Data Source
   14.3 Disclaimer

List of Tables

   Table 1. Global Direct-to-consumer Genetic Testing Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
   Table 2. Global Direct-to-consumer Genetic Testing Consumption Value by Application, (USD Million), 2018 & 2022 & 2029
   Table 3. Global Direct-to-consumer Genetic Testing Consumption Value by Region (2018-2023) & (USD Million)
   Table 4. Global Direct-to-consumer Genetic Testing Consumption Value by Region (2024-2029) & (USD Million)
   Table 5. 23andMe Company Information, Head Office, and Major Competitors
   Table 6. 23andMe Major Business
   Table 7. 23andMe Direct-to-consumer Genetic Testing Product and Solutions
   Table 8. 23andMe Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 9. 23andMe Recent Developments and Future Plans
   Table 10. MyHeritage Company Information, Head Office, and Major Competitors
   Table 11. MyHeritage Major Business
   Table 12. MyHeritage Direct-to-consumer Genetic Testing Product and Solutions
   Table 13. MyHeritage Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 14. MyHeritage Recent Developments and Future Plans
   Table 15. LabCorp Company Information, Head Office, and Major Competitors
   Table 16. LabCorp Major Business
   Table 17. LabCorp Direct-to-consumer Genetic Testing Product and Solutions
   Table 18. LabCorp Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 19. LabCorp Recent Developments and Future Plans
   Table 20. Myriad Genetics Company Information, Head Office, and Major Competitors
   Table 21. Myriad Genetics Major Business
   Table 22. Myriad Genetics Direct-to-consumer Genetic Testing Product and Solutions
   Table 23. Myriad Genetics Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 24. Myriad Genetics Recent Developments and Future Plans
   Table 25. Ancestry.com Company Information, Head Office, and Major Competitors
   Table 26. Ancestry.com Major Business
   Table 27. Ancestry.com Direct-to-consumer Genetic Testing Product and Solutions
   Table 28. Ancestry.com Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 29. Ancestry.com Recent Developments and Future Plans
   Table 30. Quest Diagnostics Company Information, Head Office, and Major Competitors
   Table 31. Quest Diagnostics Major Business
   Table 32. Quest Diagnostics Direct-to-consumer Genetic Testing Product and Solutions
   Table 33. Quest Diagnostics Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 34. Quest Diagnostics Recent Developments and Future Plans
   Table 35. Gene By Gene Company Information, Head Office, and Major Competitors
   Table 36. Gene By Gene Major Business
   Table 37. Gene By Gene Direct-to-consumer Genetic Testing Product and Solutions
   Table 38. Gene By Gene Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 39. Gene By Gene Recent Developments and Future Plans
   Table 40. DNA Diagnostics Center Company Information, Head Office, and Major Competitors
   Table 41. DNA Diagnostics Center Major Business
   Table 42. DNA Diagnostics Center Direct-to-consumer Genetic Testing Product and Solutions
   Table 43. DNA Diagnostics Center Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 44. DNA Diagnostics Center Recent Developments and Future Plans
   Table 45. Invitae Company Information, Head Office, and Major Competitors
   Table 46. Invitae Major Business
   Table 47. Invitae Direct-to-consumer Genetic Testing Product and Solutions
   Table 48. Invitae Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 49. Invitae Recent Developments and Future Plans
   Table 50. IntelliGenetics Company Information, Head Office, and Major Competitors
   Table 51. IntelliGenetics Major Business
   Table 52. IntelliGenetics Direct-to-consumer Genetic Testing Product and Solutions
   Table 53. IntelliGenetics Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 54. IntelliGenetics Recent Developments and Future Plans
   Table 55. Ambry Genetics Company Information, Head Office, and Major Competitors
   Table 56. Ambry Genetics Major Business
   Table 57. Ambry Genetics Direct-to-consumer Genetic Testing Product and Solutions
   Table 58. Ambry Genetics Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 59. Ambry Genetics Recent Developments and Future Plans
   Table 60. Living DNA Company Information, Head Office, and Major Competitors
   Table 61. Living DNA Major Business
   Table 62. Living DNA Direct-to-consumer Genetic Testing Product and Solutions
   Table 63. Living DNA Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 64. Living DNA Recent Developments and Future Plans
   Table 65. EasyDNA Company Information, Head Office, and Major Competitors
   Table 66. EasyDNA Major Business
   Table 67. EasyDNA Direct-to-consumer Genetic Testing Product and Solutions
   Table 68. EasyDNA Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 69. EasyDNA Recent Developments and Future Plans
   Table 70. Pathway Genomics Company Information, Head Office, and Major Competitors
   Table 71. Pathway Genomics Major Business
   Table 72. Pathway Genomics Direct-to-consumer Genetic Testing Product and Solutions
   Table 73. Pathway Genomics Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 74. Pathway Genomics Recent Developments and Future Plans
   Table 75. Centrillion Technology Company Information, Head Office, and Major Competitors
   Table 76. Centrillion Technology Major Business
   Table 77. Centrillion Technology Direct-to-consumer Genetic Testing Product and Solutions
   Table 78. Centrillion Technology Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 79. Centrillion Technology Recent Developments and Future Plans
   Table 80. Xcode Company Information, Head Office, and Major Competitors
   Table 81. Xcode Major Business
   Table 82. Xcode Direct-to-consumer Genetic Testing Product and Solutions
   Table 83. Xcode Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 84. Xcode Recent Developments and Future Plans
   Table 85. Color Genomics Company Information, Head Office, and Major Competitors
   Table 86. Color Genomics Major Business
   Table 87. Color Genomics Direct-to-consumer Genetic Testing Product and Solutions
   Table 88. Color Genomics Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 89. Color Genomics Recent Developments and Future Plans
   Table 90. Anglia DNA Services Company Information, Head Office, and Major Competitors
   Table 91. Anglia DNA Services Major Business
   Table 92. Anglia DNA Services Direct-to-consumer Genetic Testing Product and Solutions
   Table 93. Anglia DNA Services Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 94. Anglia DNA Services Recent Developments and Future Plans
   Table 95. African Ancestry Company Information, Head Office, and Major Competitors
   Table 96. African Ancestry Major Business
   Table 97. African Ancestry Direct-to-consumer Genetic Testing Product and Solutions
   Table 98. African Ancestry Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 99. African Ancestry Recent Developments and Future Plans
   Table 100. Canadian DNA Services Company Information, Head Office, and Major Competitors
   Table 101. Canadian DNA Services Major Business
   Table 102. Canadian DNA Services Direct-to-consumer Genetic Testing Product and Solutions
   Table 103. Canadian DNA Services Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 104. Canadian DNA Services Recent Developments and Future Plans
   Table 105. DNA Family Check Company Information, Head Office, and Major Competitors
   Table 106. DNA Family Check Major Business
   Table 107. DNA Family Check Direct-to-consumer Genetic Testing Product and Solutions
   Table 108. DNA Family Check Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 109. DNA Family Check Recent Developments and Future Plans
   Table 110. Alpha Biolaboratories Company Information, Head Office, and Major Competitors
   Table 111. Alpha Biolaboratories Major Business
   Table 112. Alpha Biolaboratories Direct-to-consumer Genetic Testing Product and Solutions
   Table 113. Alpha Biolaboratories Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 114. Alpha Biolaboratories Recent Developments and Future Plans
   Table 115. Test Me DNA Company Information, Head Office, and Major Competitors
   Table 116. Test Me DNA Major Business
   Table 117. Test Me DNA Direct-to-consumer Genetic Testing Product and Solutions
   Table 118. Test Me DNA Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 119. Test Me DNA Recent Developments and Future Plans
   Table 120. 23 Mofang Company Information, Head Office, and Major Competitors
   Table 121. 23 Mofang Major Business
   Table 122. 23 Mofang Direct-to-consumer Genetic Testing Product and Solutions
   Table 123. 23 Mofang Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 124. 23 Mofang Recent Developments and Future Plans
   Table 125. Genetic Health Company Information, Head Office, and Major Competitors
   Table 126. Genetic Health Major Business
   Table 127. Genetic Health Direct-to-consumer Genetic Testing Product and Solutions
   Table 128. Genetic Health Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 129. Genetic Health Recent Developments and Future Plans
   Table 130. DNA Services of America Company Information, Head Office, and Major Competitors
   Table 131. DNA Services of America Major Business
   Table 132. DNA Services of America Direct-to-consumer Genetic Testing Product and Solutions
   Table 133. DNA Services of America Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 134. DNA Services of America Recent Developments and Future Plans
   Table 135. Shuwen Health Sciences Company Information, Head Office, and Major Competitors
   Table 136. Shuwen Health Sciences Major Business
   Table 137. Shuwen Health Sciences Direct-to-consumer Genetic Testing Product and Solutions
   Table 138. Shuwen Health Sciences Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 139. Shuwen Health Sciences Recent Developments and Future Plans
   Table 140. Mapmygenome Company Information, Head Office, and Major Competitors
   Table 141. Mapmygenome Major Business
   Table 142. Mapmygenome Direct-to-consumer Genetic Testing Product and Solutions
   Table 143. Mapmygenome Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 144. Mapmygenome Recent Developments and Future Plans
   Table 145. Full Genomes Company Information, Head Office, and Major Competitors
   Table 146. Full Genomes Major Business
   Table 147. Full Genomes Direct-to-consumer Genetic Testing Product and Solutions
   Table 148. Full Genomes Direct-to-consumer Genetic Testing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
   Table 149. Full Genomes Recent Developments and Future Plans
   Table 150. Global Direct-to-consumer Genetic Testing Revenue (USD Million) by Players (2018-2023)
   Table 151. Global Direct-to-consumer Genetic Testing Revenue Share by Players (2018-2023)
   Table 152. Breakdown of Direct-to-consumer Genetic Testing by Company Type (Tier 1, Tier 2, and Tier 3)
   Table 153. Market Position of Players in Direct-to-consumer Genetic Testing, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2022
   Table 154. Head Office of Key Direct-to-consumer Genetic Testing Players
   Table 155. Direct-to-consumer Genetic Testing Market: Company Product Type Footprint
   Table 156. Direct-to-consumer Genetic Testing Market: Company Product Application Footprint
   Table 157. Direct-to-consumer Genetic Testing New Market Entrants and Barriers to Market Entry
   Table 158. Direct-to-consumer Genetic Testing Mergers, Acquisition, Agreements, and Collaborations
   Table 159. Global Direct-to-consumer Genetic Testing Consumption Value (USD Million) by Type (2018-2023)
   Table 160. Global Direct-to-consumer Genetic Testing Consumption Value Share by Type (2018-2023)
   Table 161. Global Direct-to-consumer Genetic Testing Consumption Value Forecast by Type (2024-2029)
   Table 162. Global Direct-to-consumer Genetic Testing Consumption Value by Application (2018-2023)
   Table 163. Global Direct-to-consumer Genetic Testing Consumption Value Forecast by Application (2024-2029)
   Table 164. North America Direct-to-consumer Genetic Testing Consumption Value by Type (2018-2023) & (USD Million)
   Table 165. North America Direct-to-consumer Genetic Testing Consumption Value by Type (2024-2029) & (USD Million)
   Table 166. North America Direct-to-consumer Genetic Testing Consumption Value by Application (2018-2023) & (USD Million)
   Table 167. North America Direct-to-consumer Genetic Testing Consumption Value by Application (2024-2029) & (USD Million)
   Table 168. North America Direct-to-consumer Genetic Testing Consumption Value by Country (2018-2023) & (USD Million)
   Table 169. North America Direct-to-consumer Genetic Testing Consumption Value by Country (2024-2029) & (USD Million)
   Table 170. Europe Direct-to-consumer Genetic Testing Consumption Value by Type (2018-2023) & (USD Million)
   Table 171. Europe Direct-to-consumer Genetic Testing Consumption Value by Type (2024-2029) & (USD Million)
   Table 172. Europe Direct-to-consumer Genetic Testing Consumption Value by Application (2018-2023) & (USD Million)
   Table 173. Europe Direct-to-consumer Genetic Testing Consumption Value by Application (2024-2029) & (USD Million)
   Table 174. Europe Direct-to-consumer Genetic Testing Consumption Value by Country (2018-2023) & (USD Million)
   Table 175. Europe Direct-to-consumer Genetic Testing Consumption Value by Country (2024-2029) & (USD Million)
   Table 176. Asia-Pacific Direct-to-consumer Genetic Testing Consumption Value by Type (2018-2023) & (USD Million)
   Table 177. Asia-Pacific Direct-to-consumer Genetic Testing Consumption Value by Type (2024-2029) & (USD Million)
   Table 178. Asia-Pacific Direct-to-consumer Genetic Testing Consumption Value by Application (2018-2023) & (USD Million)
   Table 179. Asia-Pacific Direct-to-consumer Genetic Testing Consumption Value by Application (2024-2029) & (USD Million)
   Table 180. Asia-Pacific Direct-to-consumer Genetic Testing Consumption Value by Region (2018-2023) & (USD Million)
   Table 181. Asia-Pacific Direct-to-consumer Genetic Testing Consumption Value by Region (2024-2029) & (USD Million)
   Table 182. South America Direct-to-consumer Genetic Testing Consumption Value by Type (2018-2023) & (USD Million)
   Table 183. South America Direct-to-consumer Genetic Testing Consumption Value by Type (2024-2029) & (USD Million)
   Table 184. South America Direct-to-consumer Genetic Testing Consumption Value by Application (2018-2023) & (USD Million)
   Table 185. South America Direct-to-consumer Genetic Testing Consumption Value by Application (2024-2029) & (USD Million)
   Table 186. South America Direct-to-consumer Genetic Testing Consumption Value by Country (2018-2023) & (USD Million)
   Table 187. South America Direct-to-consumer Genetic Testing Consumption Value by Country (2024-2029) & (USD Million)
   Table 188. Middle East & Africa Direct-to-consumer Genetic Testing Consumption Value by Type (2018-2023) & (USD Million)
   Table 189. Middle East & Africa Direct-to-consumer Genetic Testing Consumption Value by Type (2024-2029) & (USD Million)
   Table 190. Middle East & Africa Direct-to-consumer Genetic Testing Consumption Value by Application (2018-2023) & (USD Million)
   Table 191. Middle East & Africa Direct-to-consumer Genetic Testing Consumption Value by Application (2024-2029) & (USD Million)
   Table 192. Middle East & Africa Direct-to-consumer Genetic Testing Consumption Value by Country (2018-2023) & (USD Million)
   Table 193. Middle East & Africa Direct-to-consumer Genetic Testing Consumption Value by Country (2024-2029) & (USD Million)
   Table 194. Direct-to-consumer Genetic Testing Raw Material
   Table 195. Key Suppliers of Direct-to-consumer Genetic Testing Raw Materials

List of Figures

   Figure 1. Direct-to-consumer Genetic Testing Picture
   Figure 2. Global Direct-to-consumer Genetic Testing Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
   Figure 3. Global Direct-to-consumer Genetic Testing Consumption Value Market Share by Type in 2022
   Figure 4. Diagnostic Screening
   Figure 5. Preimplantation Genetic Diagnosis (PGD)
   Figure 6. Relationship Testing
   Figure 7. Global Direct-to-consumer Genetic Testing Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
   Figure 8. Direct-to-consumer Genetic Testing Consumption Value Market Share by Application in 2022
   Figure 9. Online Direct-to-consumer Genetic Testing Picture
   Figure 10. Offline Direct-to-consumer Genetic Testing Picture
   Figure 11. Global Direct-to-consumer Genetic Testing Consumption Value, (USD Million): 2018 & 2022 & 2029
   Figure 12. Global Direct-to-consumer Genetic Testing Consumption Value and Forecast (2018-2029) & (USD Million)
   Figure 13. Global Market Direct-to-consumer Genetic Testing Consumption Value (USD Million) Comparison by Region (2018 & 2022 & 2029)
   Figure 14. Global Direct-to-consumer Genetic Testing Consumption Value Market Share by Region (2018-2029)
   Figure 15. Global Direct-to-consumer Genetic Testing Consumption Value Market Share by Region in 2022
   Figure 16. North America Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 17. Europe Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 18. Asia-Pacific Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 19. South America Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 20. Middle East and Africa Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 21. Global Direct-to-consumer Genetic Testing Revenue Share by Players in 2022
   Figure 22. Direct-to-consumer Genetic Testing Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2022
   Figure 23. Global Top 3 Players Direct-to-consumer Genetic Testing Market Share in 2022
   Figure 24. Global Top 6 Players Direct-to-consumer Genetic Testing Market Share in 2022
   Figure 25. Global Direct-to-consumer Genetic Testing Consumption Value Share by Type (2018-2023)
   Figure 26. Global Direct-to-consumer Genetic Testing Market Share Forecast by Type (2024-2029)
   Figure 27. Global Direct-to-consumer Genetic Testing Consumption Value Share by Application (2018-2023)
   Figure 28. Global Direct-to-consumer Genetic Testing Market Share Forecast by Application (2024-2029)
   Figure 29. North America Direct-to-consumer Genetic Testing Consumption Value Market Share by Type (2018-2029)
   Figure 30. North America Direct-to-consumer Genetic Testing Consumption Value Market Share by Application (2018-2029)
   Figure 31. North America Direct-to-consumer Genetic Testing Consumption Value Market Share by Country (2018-2029)
   Figure 32. United States Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 33. Canada Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 34. Mexico Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 35. Europe Direct-to-consumer Genetic Testing Consumption Value Market Share by Type (2018-2029)
   Figure 36. Europe Direct-to-consumer Genetic Testing Consumption Value Market Share by Application (2018-2029)
   Figure 37. Europe Direct-to-consumer Genetic Testing Consumption Value Market Share by Country (2018-2029)
   Figure 38. Germany Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 39. France Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 40. United Kingdom Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 41. Russia Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 42. Italy Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 43. Asia-Pacific Direct-to-consumer Genetic Testing Consumption Value Market Share by Type (2018-2029)
   Figure 44. Asia-Pacific Direct-to-consumer Genetic Testing Consumption Value Market Share by Application (2018-2029)
   Figure 45. Asia-Pacific Direct-to-consumer Genetic Testing Consumption Value Market Share by Region (2018-2029)
   Figure 46. China Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 47. Japan Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 48. South Korea Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 49. India Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 50. Southeast Asia Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 51. Australia Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 52. South America Direct-to-consumer Genetic Testing Consumption Value Market Share by Type (2018-2029)
   Figure 53. South America Direct-to-consumer Genetic Testing Consumption Value Market Share by Application (2018-2029)
   Figure 54. South America Direct-to-consumer Genetic Testing Consumption Value Market Share by Country (2018-2029)
   Figure 55. Brazil Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 56. Argentina Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 57. Middle East and Africa Direct-to-consumer Genetic Testing Consumption Value Market Share by Type (2018-2029)
   Figure 58. Middle East and Africa Direct-to-consumer Genetic Testing Consumption Value Market Share by Application (2018-2029)
   Figure 59. Middle East and Africa Direct-to-consumer Genetic Testing Consumption Value Market Share by Country (2018-2029)
   Figure 60. Turkey Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 61. Saudi Arabia Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 62. UAE Direct-to-consumer Genetic Testing Consumption Value (2018-2029) & (USD Million)
   Figure 63. Direct-to-consumer Genetic Testing Market Drivers
   Figure 64. Direct-to-consumer Genetic Testing Market Restraints
   Figure 65. Direct-to-consumer Genetic Testing Market Trends
   Figure 66. Porters Five Forces Analysis
   Figure 67. Manufacturing Cost Structure Analysis of Direct-to-consumer Genetic Testing in 2022
   Figure 68. Manufacturing Process Analysis of Direct-to-consumer Genetic Testing
   Figure 69. Direct-to-consumer Genetic Testing Industrial Chain
   Figure 70. Methodology
   Figure 71. Research Process and Data Source